This position also requires significant collaboration, and traffic managers should have excellent people management skills. Be it agency owners, heads of HR, or creative directors, traffic managers will regularly touch base with managerial staff. Agency CEOs Full stack developer skills or managing partners will be interested in the traffic managers’ ability to optimize agency workflows that result in improved agency profitability and overall employee satisfaction. Within an ad agency, the advertising traffic manager acts as a central point of contact, facilitating effective communication and collaboration between creative teams, account managers, media planners, and other stakeholders. They possess a deep understanding of the agency’s processes and procedures, enabling them to effectively manage the movement of projects from initiation to completion. A Traffic Manager, often referred to as the backbone of an ad agency, is responsible for managing the flow of work and creative assets.
The Benefits of Agency Traffic Management
An advertising agency traffic manager is a more focused and specific type of traffic manager. As the name implies, this person is a traffic manager at an advertising agency. As a traffic manager, you are presented with a unique opportunity to make a meaningful impact on the environment, the economy, and society. You have a high level of responsibility and autonomy in your work, and you can look forward to a diverse and dynamic work environment that keeps you engaged and challenged. Moreover, you can expect to earn a competitive salary with various perks and incentives. Lastly, this career path provides the chance to advance your career and develop your skills and knowledge.
School of Engineering, Technology and Aeronautics
- In order to be successful in their role, traffic managers must intimately understand what drives the consumers in their company’s target audience and tailor promotional campaigns accordingly.
- Some traffic managers have moved across from scheduling in TV or advertising agencies.
- Some employers will only require attention to detail, good admin skills and have ability to use office based software.
- The good news is that traffic managers don’t need to use all of it—they’re focused more on the software specifically used for the planning and management of the work, and not so much on the actual creative execution.
- Traffic managers will possess great organisational competencies and be able to manage the creative process from start to finish.
- A traffic manager is a professional who is responsible for the coordination and management of traffic flow on a given road network.
- Knowledge is required on how to align search campaigns with other available formats on the platforms (Display ads, Apps, Google Shopping, and videos on YouTube.
Broadcast traffic managers act as intermediaries between nearly all departments and how they align to broadcast operations. They must be vigilant in the execution of promotional and advertising content, ensuring advertisers get the spots they should. Traffic departments also “own” the log relating Traffic Manager (Dating/Adult) job to the reconciliation of whether ads played in the spots purchased by advertisers.
Relevant experience
- Improve team collaboration, reduce errors by automating tasks with AI‑powered suggestions and lead your team to higher efficiency and engagement.
- Two online marketing master’s degree options with a focus on either digital marketing or marketing analytics.
- You also need some experience in fleet operations, such as working as a driver, dispatcher, or supervisor.
- There may be a requirement to work irregular hours to fit around particular needs or to respond to project demands.
- This includes creative teams, account managers, strategists, and other professionals who work together to develop and execute advertising campaigns.
This type of traffic manager works on getting websites to show up among the first Google results ( the most popular search engine in the world), enabling businesses to reach the audience at the bottom of the sales funnel. Traffic managers are in high demand today as they are responsible for directing website traffic, especially by running paid campaigns on networks like Google Ads and social networks like Facebook, Instagram, LinkedIn, and Twitter. You can find the latest salary projections for a traffic manager in the Salary Guide from Robert Half, in addition to what a traffic manager can expect to make in your city. Manages content approval process under the direction of the project leadû Ensuring that all required team members have reviewed and approved projects continuously throughout the project life cycle. The latest creative jobs in advertising, media and marketing delivered directly to your inbox each day.
Traffic managers are experts on how the sales process works and tactfully applying digital marketing practices that result in an increase in web traffic. If this career path sounds interesting to you, keep reading to learn about the responsibilities, required education, skills for success, salary and job growth expectations, and more. Project managers will decide on time estimates and evaluate team availability, while you’ll be in charge of shifting resources around from a higher level in Productive.
Setting up and monitoring schedules
Traffic managers work very closely with engineers of various disciplines on large scale construction projects to come up with clever TTM solutions to facilitate safe working environments to complete their works. A distribution supervisor is in charge of overseeing all distribution processes in a warehouse or similar setting, ensuring accuracy and smooth workflow. Their responsibilities typically revolve around coordinating deliveries and shipment, managing schedules, delegating tasks, assessing the performance of the workforce, and maintaining records of all transactions.